11 YEARS!

Eleven years feels like it went by in the blink of eye. Then I open my eyes to see Tim’s white hairs and crow’s feet and remember how it feels… like 2 lifetimes. Eleven years ago were young, naive, and motivated to change people’s lives. I won’t say “thankfully it all worked out” because it wasn’t luck. We force this mother to work by staying diligent and dedicated, day in and out.

Today, we’re reaping rewards we never thought imaginable — being surrounded by really great people. By running our business exactly how we want, we’re essentially surrounded ourselves with our own community of like-minded people. We have chosen our circle. Our members are the “influencers” of our gym. They influence us to be ourselves, but better versions. They teach us as much about their lives, where they’ve been, and what they experience, as much as we teach them about strength training.

So, for our 11th anniversary, we’re celebrating by spotlighting the people who have inspired us over the years. The nurses, athletes, students, teachers, scientists, psychologists, baristas, servers, laborers, veterans, parents, and so many others who tell us how impactful strength training has been on their lives.

👋And now, meet Joshua, the featured member of this celebratory shirt! He’s an incredibly skilled butcher/ slaughterer who works long, carpel-tunnel-filled days and STILL trains regularly. He’s set insane squat, bench, press, and deadlift PRs while also losing body fat and gaining muscle to make his job easier. He’s also wicked funny. 🙃 And yes, it was highly important to me that his missing tooth was captured in the shirt here. How did that happen? He was hit the face with a beef, naturally.

Thank you for Joshua for being an our “beefy” model. Thank you for EVERY SINGLE person who congratulated us or purchased a shirt. It was the largest order to date- 52!! Hopefully it serves as your reminder to surround yourself with those who inspire and influence you to make the most of your days and years. -Amanda